Vegetarians are very loyal to restaurants with lots of vegetarian options or restaurants with an unusual vegetarian option. Otherwise, vegetarians face a sea of restaurants with only 1 vegetarian option, many times the same option, over and over and over.
Vegetarians are generally willing to pay just as much as anyone for lunch, but for some reason restaurants charge us less for the vegetarian option. I think the real reason that the vegetarian option is cheaper is because it is the unimaginative option as I just noted, most restaurants pick the same vegetarian option.
So restaurants: are there any options other than cheese sandwiches and pasta primavera?